kanye – love lockdown [video].
Tuesday October 07th 2008, 12:03 pm
Filed under: audio/video

what a G. debuts the joint on ellen! his marketing savvy is so on point, man. hits white america HARD so that the album is guaranteed to be in christmas stockings all over the globe. anyway, i need feedback! let me now how you feel about this joint.


he looks like what moby would look like if he was black. and that’s no diss, i like moby. and if you never picked up this 3rd version of the single (re-recorded for perfection’s sake), grab that joint here.


42 Comments so far
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I’m watching it on mute at work because i need it in my life.

Comment by aden 10.07.08 @ 12:11 pm

very interesting video. he def looks like he is in a padded room :-/ but nice concept, def different but i can appreciate that, have to love the creative ones :o )

Comment by Candice Nicole 10.07.08 @ 2:27 pm

im not sure about the concept of the video- african dance and then this notion about love locking someone down…
i dance and study african dance, plus i take an anthropology course on africa. it seems to me that he just wanted to show a different perspective, artistically, howvever, this theme has no connection and it is just a failure to uncderstand africa as a bueatiful-modorn industrial continent. its slightly ofensive because it just a really tainted-american view of african culuture.

i should smack the shit out of:

kanye for wearing no shoes. im prettty sure that was cool a couple years ago, when diddy did that video/song “i need a girl”

Comment by melissa 10.07.08 @ 3:21 pm

I actually don’t like it and I thought so much more could have been done with it. Like if Kanye participated in the whole African thing or if he threw on some neon colored glow in the dark face paint. I don’t know. I just found myself waiting for more to happen. When he was sitting in that white corner I was looking for the padded walls and straight jacket to arrive… Smh.

Comment by JazzyBooBoo 10.07.08 @ 3:30 pm

The only thing i can think of to explain the African references is that the song is about more than just love (of a person) locked down. Maybe it’s about his repression of a love for his homeland? Africa? He’s existing in a “white world” (hence the all white space he’s shot in). Yet regardless of all of his efforts to remain in this white space, his love for Africa can not be surpressed.

I know im stretching it, because Kanye may not be that deep. Just thought id give it a shot.

(but if this was, in fact, the concept of the video, i REALLY dont appreciate the gratuitous shots of black womens’ bodies all throughout – especially at the end. It seemed at certain points the shots became less celebratory of African dance and heritage – and more exploitative and hyper-sexualised).

Comment by ALEX 10.07.08 @ 4:03 pm

I love this. The mental density is remarkable.

It seems that the African references are a expression of his thoughts. He is blank (white room, dressed in white, alone) on the outside, but has a heavy mixture of emotions on the inside. The rhythm of the drums reflects his anger and frustration but the use of Africa reflects his unbroken dignity.

Kanye understands more than we think.

Comment by Jonna 10.07.08 @ 8:37 pm

what the hellll was that?!?!?!
i laughed my ass off especially 3:11 because it was so ridiculous
i love my kanye but that was definitely uncalled for
just because it’s weird does not mean its artistic

Comment by margauxxxx 10.07.08 @ 10:45 pm

Wow at the responses. I feel bad for just thinking that it was awful lol.

Comment by but i am still reading 10.07.08 @ 11:32 pm

Yeah–although definitely struggling to comprehend what Kanye’s going for here, I feel like I agree with Jonna’s assessment the most.

I think the video’s pretty genius, myself, but I don’t think that it should be understood as this–”Kanye’s being ignorant, objectifying Black women and disrespecting Africa,” thing.

I think that the sum total of Kanye’s portrayal of himself idling emo-style in this bare, White room juxtaposed with these images of phalanxes of tribal warriors that seem to attack when the song’s drums kick up, coupled with the song’s lyrics are supposed to be suggestive of being frustrated by love, romance, courting, to the point of depression, or emotional turmoil…(don’t know if I’m saying anything new there)

Why the choice of these iconic images…of Africa, of bushmen, of women, I don’t know. Artistic license, maybe?

Speaking of artistic license, I don’t know that you can go so far as to say that the images of the women in this video are gratuitously sexualized. Sure, there are scantily clad women in this video and sure, they are displaying their goods in a seductive manner, and sure, they have Black features and are wearing what appears to be a type of African garb, etc. etc., but I don’t think that this is their function in terms of the overall concept of the video. This isn’t Tip Drill.

I think by drawing parallels between himself and the tribesmen, which I would say suggest strength, masculinity, energy, etc.–having them rendered immobile at the sight of these women, dancing in unison in the shadows of these women, etc. Kanye is trying to do more to indicate the power that women have power over men in heterosexual relationships if anything, rather than the other way around.

I feel like the portrayal of these women dancing seductively is supposed to serve as a manifestation of romantic desire or “love” for another person in someone’s mind–rather than an actual depiction of reality or a suggestion of how to treat women in general. With the tribesmen being effectively stopped in their tracks or at the sight of these women, and with Kanye having aligned themselves conceptually with them, I feel like he’s trying to say more about how in the course of pursuing love or one’s desire for another person one can effectively become depressed, disheartened, emotionally frustrated, immobilized, whatever…something which I think makes sense considering the way he’s balled up into a fetal position as he sings the song at the end of the video.

In this way, I don’t think that gender or even the tribal references really matter at all in one’s overall conceptual understanding of the video. They’re just symbols. I feel like the women portrayed in this video serve as the objects of desire in this case because of the fact that Kanye just happens to like women, but that he isn’t saying anything about how women should behave in general. Additionally, since the lyrics of the song itself just contain gender neutral pronouns in terms of their identifying a person who is “locked down” by love it doesn’t seem like he’s necessarily trying to talk about men or women in particular, but just a state of mind. (If that makes any sense)

Sure, I guess there is some sort of sexism that will always be latent in the portrayal of a woman (especially a Black woman) serving as an object of desire no matter what, especially in the social context in which we live, but…i dunno. This isn’t Tip Drill.

Comment by Tjett 10.07.08 @ 11:33 pm

this shit sucks…simple as that…No need to analyze it when Kanye himself doesn’t even know why the video was made like this…ask the director (unless Kanye is the director)

And to just update on my status of this song…I hated it at first, then I bumped it for like a week, and now it sucks again…On the real Kanye’s second single better be tough because this means that we will have a martian (lil wayne) running the hip hop game…goodness

Comment by ricky 10.08.08 @ 12:10 am

video is good expected that for some reason but theres goinna be a another version to this……

Comment by firmdisbeliever 10.08.08 @ 12:22 am

hahaha.

now for my opinion. the video is weird as shit. simply put. why are there africans running around? the thing is, i know kanye’s team was like, “this is brilliant.” and ellen can’t say anything negative, cuz she was the one who wanted the video to debut there.

but his marketing game is crazy. and he’s so ill that he can get away with this strange video. almost as weird as the flashing lights joints. i haven’t even seen all of those joints yet.

Comment by modi 10.08.08 @ 12:24 am

Ahh. Where were these wonderful people for the janelle monae post??
Finally. It’s just trying a bit too hard. And attention girl who wants to smack kanye for not wearing shoes. He does have shoes on (2:36). Boat shoes. Now socks, idk, but that’s cool with boat shoes. But i’m sure there’s some deep meaning that everyone who writes 3 or more paragraphs already understands. I just don’t. Modi I think we’re tied…

Comment by G*Two wins Modi. 10.08.08 @ 1:36 am

janelle monae and kanye have two completely different videos. kanye’s video concept doesn’t even coincide with the song. and if it does, tell me how. janelle’s song is about some shit. go read those lyrics. and i don’t even know where we disagree. i don’t like the video, and from the sound of it, neither do you. get your rhetoric game up!

Comment by modi 10.08.08 @ 2:47 am

kanye is weird. The video for his second single heartless better be better cause that song is crazy

Comment by Ashley 10.08.08 @ 3:55 am

He is Gemini,and so am I… his creativity is wikkid cool, just his personality/persona annoyin as he11

Comment by OrangeStar616 10.08.08 @ 11:07 am

It’s ART and here’s why:

weirdness does not equal creativity every time, could be true margauxxxx.

Tjett, your comments are very thoughtful, and I can see how you arrived to your conclusions.

Kanye may have been satisfied with the video, and it’s hard to say I know how he feels because I don’t. Did he direct it? No. Whether he had input as to how he wanted the video to go is the important question. Or did he just seek someone out and say “Make a video of this song.” He didn’t have to go with it if he didn’t like it. There are so many factors, so we can’t get caught up in things that we don’t know about, but I know this for a FACT. I am NOT Kanye West. Surprise! There are no Be Kanye tablets and I’m pretty sure you don’t have any yourself, so let’s abstain from calling other people’s visions failures. It’s not an ABSOLUT WORLD

For my two pennies, I honestly do not think there is enough here to support Kanye’s notion of Love being “locked down”. I know he wrote the song and it’s kinda weird to say that, but for MYSELF, I do not believe (my belief not anyone else’s) the VIDEO (visual representation) makes a strong enough connection to express the song. From what I (Me, Myself & I) get from the song I picture Love Lockdown to be something different, and that’s okay. I believe it to be getting away and shutting my heart off, putting it on ice, whatever you wanna call it.

If you think Love Lockdown means something different to you, that’s fine, just as it means something different to Kanye. It can be that because art has no strict definition. It’s what makes art ART.

I think the question everyone wants to know the answer to is Who was the creative mind behind this video? When we get that answer only then can we further debate the video. Is it Kanye’s or Simon Henwood? Both… or what?

Comment by D-Murder 10.08.08 @ 12:30 pm

I can’t wait till Kanye makes a normal video, I swear to God…

In this day of clamoring for artistic difference and creativity, who would’ve ever thought Kanye could go years without having a music video where he BOTH raps/sings along with his lyrics AND looks at the camera at the same time.

Ridiculous Modi! RIDICULOUS I SAY!

Comment by Alex K. 10.09.08 @ 4:15 pm

lol.

Comment by Tjett 10.09.08 @ 7:23 pm

this video isn’t just weird, its weak. i liked the song 1000x better before i was subject to the video accompaniment. horrible.

Comment by juanita 10.12.08 @ 7:57 am

Hey everybody shut the fuck up. Most of you ignorant assed ikeman muthafuckas wouldn’t know art if it kicked you in the cunts. And to me it seems that everybody who thought it was “weird” were really just made uncomfortable by the departure from the “norm” which shows that you are fucking childlike.Honestly do you want the same ole “shake dat azz bitch”-shit or “look at my car bitch”-shit? Is that what you really fucking want? Do you really prefer Soulja Boy? I ask you, can a black artist be fucking artistic for once without being criticized by closed minded zombie muthafuckas like yourselves?

Comment by Tron 10.26.08 @ 2:06 am

wow. tron just laid the bizness down. the video sucks, but i still feel him.

Comment by modi 10.26.08 @ 2:07 am

Had luv for the video. in my opinion he was talking about his luv having to be locked down. Meaning his u know what having to be concealed to get the woman that he wants. Get it? Like Ciara and T.I. He says he has the “key” to her box. Anywayz i know a lot of yall are gonna be mad but its the truth what im about to say. He says u have to hide ur true self from girls to get them, you got to lie to these people. The bad thing about it is that they like it. They want their prince charming but newsflash, in these modern time there is no prince charming just about everyones crooked.We’d luv to be straight up w/ yall but we have to go through these tests and trials and by the end we feel that since yall put us through that kinda hell just to get at u(no matter how u look or who u r) then we have the power to be truthful to the people that lied to us from the very begiinning or stay truthful. Which one would u pick? Well anyways thats just my 2 cents so do w/ it what u like.

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